Employee interviews What I always aim for is
Everyone can be happy
Making EKINAKA.

TKJoined a new graduate in 2004

デベロップメントカンパニー
マーケティング戦略部
リーシングユニット

  1. Recruitment top
  2. 社員インタビュートップ
  3. Employee interview
profile
In job hunting, he wanted to be in the distribution and retail industry. At that time, most of the station premises were kiosk shops and standing soba shops, and it was around the time when convenience stores began to open at the station. I felt the potential and future potential of EKINAKA and joined our company. He has been involved in the operation and renewal of "ecute Ueno" and "ecute Omiya", which are representative of EKINAKA, for many years, and is working on making EKINAKA that matches the trends of the times every day.
Career / transfer history
入社後1年間は、キオスク売店やニューデイズでの店舗研修。2005年～2008年は東京支店でキオスクの営業担当として、POSレジ導入や新しいマネージャー制度の運用に取り組む。2009年にデベロッパー営業部に異動し、2011年開業のエキュート上野の開業メンバーとして「スイーツ」「飲食」店舗の誘致を行うリーシング業務に取り組む。2012年にデベロッパー営業部営業課へ異動。売上不振ショップのフォローを担当。2018年にエキュート上野運営事務室への異動を経て、2020年マーケティング戦略部リーシングユニットへ異動。現在はエキュート大宮のリーシング業務を担当している。

Making EKINAKA is
It may be to create a city.

For the last 10 years, I have been involved in the leasing business of attracting shops to EKINAKA. Imagine that if this shop is in EKINAKA, customers will be pleased, and the moment when the shop that I was involved in from the planning actually opens, I am happy no matter how many times I experience it, and I have a special feeling. You can taste it.

At "ecute Ueno," which opened in 2011, we worked on the leasing business of sweets and restaurants as a member of the opening. We have supported the process from contract to opening by explaining the concept of ecute to the shop that we would like to invite for about two years, and asking us to explain the plan many times until we are satisfied. It's always deeply emotional to see a long line of people waiting in line at the shop that opened with desperate thoughts. I think the reward of this job is that we are able to help make the lives of the people who use the station richer and more convenient in the station yard, which is used by many people. It was a big shock at that time that things that could not be purchased without going to a shop in the city can be purchased at Ueno Station on the way to work or before boarding the Shinkansen, and I am proud that I was able to improve the appeal of the station. There is also.

"ecute Ueno," which opened about 10 years ago, has now become firmly established and recognized. It used to be a station that you just pass through, but now it's a station that you can visit for the purpose of EKINAKA. The work of creating EKINAKA can be said to be the work of creating a city where a large number of people gather. This idea is still a basic stance that must not be forgotten.

EKINAKA is just a popular store
It doesn't mean that you should attract them.

EKINAKA, not everything goes smoothly if you attract popular stores. Management is difficult, and no matter how prosperous a store is, it may not be profitable and may be withdrawn. That is why we must convey not only dreams and ideals, but also the rigors of reality to the shops we attract.

The reason for thinking that way was the pastry shop that I invited when "ecute Ueno" opened. It's a small shop that operates only one store in the city center, but I fell in love with the deliciousness of the Western confectionery at that store, and enthusiastically argued, "I want to convey this deliciousness to as many people as possible." , I had you decide to open a store. However, it didn't work. In fact, 2011, when it opened, was the year when the Great East Japan Earthquake struck. At that time, the world was in a self-restraint mood, and due to rolling blackouts, it was difficult to promote or sell shops. Unfortunately, we were withdrawn as a result of the days when we did not reach our originally expected sales target. I was keenly aware of my powerlessness and was very disappointed that there was no way to do it. From this experience, I began to discuss and negotiate with the shop owners while making various future predictions as much as possible.

From 2020 onward, the way the world should be will change drastically due to the corona disaster, and the demands of our customers will change every day in the flow of the times. What I feel because I have experienced this work for many years is that I have no choice but to keep up with the times, maintain the freshness of the facility, and continue to make efforts to create a facility that will not get tired of.
We check the sales status of the shop every day, give advice from all perspectives such as sales measures, campaign planning, and customer service of the cast, and strive for improvement. As a result, if we can continue to operate the shop so that our customers will be happy, we, our business partners, and our customers will all be happy. I think it is our role to maintain such a state.

What kind of EKINAKA do you want to achieve because it is a Cross Station?

EKINAKA is basically a place where customers go and return twice a day. If you convert it in one month, you will come and go 40 times on weekdays alone. Therefore, I think it is important to have a mechanism that "doesn't make the station bored." For example, it would be interesting to collaborate with companies and manufacturers to create hands-on campaigns in which ecute and GRANSTA are linked with restaurants, convenience stores, vending machines, and so on. By mediating the entire station, I think we can create attractive value for both station users and businesses. I think this is a value that can only be achieved at Cross Station.

(It will be the contents at the time of the interview in December 2021)