"From EKINAKA to the future with new value"

JR East Cross Station has retail businesses such as "NewDays" and "HANAGATAYA", food and beverage businesses such as "BECK'S COFFEE SHOP" and "Irorian Kiraku", vending machine business and beverage product development business under the "acure" brand. It was born on April 1, 2021 by integrating four companies that develop EKINAKA commercial facility management businesses such as "ecute" and "GRANSTA". By integrating the four companies that were separate companies, we will create synergistic effects through stronger cooperation and development of products and services.

We are a company that constantly evolves EKINAKA. Our mission is "how to create a place called a station in the most valuable place". As the world changes drastically, the value that customers demand, such as the role of stations, products and services, and coexistence with the local community and environment, is changing day by day. In response to these changes, the entire company is working as one to maximize the potential of stations.

We always strive to "provide better products," but we do not believe that this alone will satisfy our customers.

We will continue to strive to offer new value that exceeds customer expectations by sincerely responding to customer feedback. "If you go to a JR-Cross store / commercial facility, there is someone, there is something." "JR-Cross stores and commercial facilities have attractive products in collaboration with each region." "The use of JR-Cross stores and commercial facilities contributes to regional revitalization and environmental protection." To realize a colorful future for all of you
We will strive to create new value by crossing our strengths.

We look forward to your support and patronage.

President and CEO Fumihisa Nishino