ウォータービジネスカンパニー
新着情報
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ウォータービジネスカンパニーについて
水を通じて地域社会の活性化を支援します。
水を通じて自然環境を支援していきます。
水を通じて社会に安心と便利さを提供します。
Water that is indispensable for everyday life.
We at JR East Cross Station Water Business Company are grateful for the blessings of nature that produce water, and will continue to take on the challenge of transforming the beverage business from the customer's perspective.
From the provision of high-quality beverage products and services to the creation of new value, we will contribute to the realization of a moist society with fresh ideas as the driving force.
ビジネスフィールド
Product development · manufacture
Development and manufacture of original products using spring water of the Tanigawa mountain peak
We develop and manufacture original products making use of the spring water of the Tanigawa mountain peak. We will rebuild the "Oishimizu" brand, which started selling in the former JNR period, on a zero basis and propose a lifestyle called "One day beginning with water" From AQUA - Natural water of the Tanigawa mountain peak ~ It was born. The water sampled in the Joshinetsu Kogen National Park boasting vast nature contains minerals in a well-balanced, mellow and refreshing taste.
Creating products that make use of regional characteristics
The JR East Group is promoting the "Regional Rediscovery Project" to strengthen cooperation with the region and work on regional revitalization such as digging up local products. We also commercialize fruits and natural water in the East Japan area through joint development with local companies, and are developing "local beverage sales" that are mainly sold and consumed in EKINAKA of JR East. So far, we have used fruit juice drinks using apples from Aomori prefecture and peaches from Fukushima prefecture, tea using buckwheat fruits from Nagano prefecture, and natural water taken from the Shirakami Mountains (Akita prefecture), which is also a World Heritage Site. It has been commercialized. We will continue to convey the appeal of the region through beverages.
Joint development of exclusive products for EKINAKA
We are collaborating with beverage manufacturers to jointly develop products exclusively for EKINAKA, aiming for an attractive product lineup that is unique and cannot be realized by the national brand products developed by each beverage manufacturer. Based on the demand peculiar to EKINAKA and sales data, we aim to develop products that meet the needs of customers unique to EKINAKA. We would like to increase the added value of the EKINAKA market by selling products exclusively for EKINAKA at beverage vending machines and stores.
Wholesale
Unification of purchasing functions
For the JR East Group, which has the management resource of a station that is used by 17 million customers a day, the beverage business such as soft drink sales is considered to be a business field with great business opportunities. In order to demonstrate the economies of scale of the JR East Group, we centralize the purchase of beverages and wholesale beverages mainly at EKINAKA(inside the ticket gate) stores operated by group companies. We also wholesale original products to hotels operated by group companies and supermarkets in MACHINAKA(outside the ticket gate)
Sale
アキュアの自販機
当社のアキュアの自販機は、特定の飲料メーカーの商品だけを販売する「単一メーカーブランド機」とは異なり、各飲料メーカーの売れ筋商品や季節に合わせた商品を基軸とした品揃えを実現しています。まさに顧客起点で自動販売機流通を再構築したのです。飲料メーカーの枠を超えた“ブランドミックス”のラインナップとオリジナリティあふれるサービスで、お客さま一人ひとりに、エキナカでその瞬間にふさわしいご提案をお届けする「アキュア」として自販機を展開しています。
Mail order
With the aim of creating diverse points of contact with our customers, we mainly sell our original acure products, "acure made," at our online shop. We will also proactively make new proposals such as assortment of local products and development of gift products such as seasonal products such as year-end gifts and midyear gifts.
Not only in EKINAKA, but also in areas other than eastern Japan. We will deliver the deliciousness of acure made.
Approach to new measures for sustainable growth
Utilization of POS information
With conventional vending machines, it was not possible to obtain POS information related to product sales, but we are building a system that allows us to obtain such information online. This has made it possible to acquire and utilize detailed information on acure vending machines, such as sales information by time zone for each product. Based on such live information, we will develop an assortment of vending machines and original products unique to EKINAKA to further improve their attractiveness.
Vending machine innovation
当社では、自販機を通じた新しい価値提案をすべく2009年に「自販機イノベーション」を宣言。その後2010年には次世代自販機を、2016年にはスマートフォンアプリと連動したイノベーション自販機の展開しました。
自販機を通じた新しい価値体験を、今後も提供し続けていきます。
From EKINAKA to MACHINAKA
By expanding the original products developed by our company not only to EKINAKA but also to MACHINAKA stores and expanding the installation of brand mix machines, we hope that our customers can feel a "healing moment" as much as possible. We will continue to take on the challenge of transforming the beverage business.
